Steph
Ling
is a creative leader with 9+ years of experience driving growth at the intersection of brand, product, and integrated marketing. Previously, she was at Mejuri and Sid Lee.
A new mobile app and loyalty membership program aimed at speeding the direct-to-consumer brand’s growth.
Launched in 2023, the Mejuri mobile app was designed to bring personalized shopping to the brand’s e-commerce ecosystem. With over 2 million annual customers, 50% of the brand’s revenue comes from repeat customers. Of those repeat buyers, 25% buy multiple items from Mejuri in a single year. The app was designed for loyal customers who shop Mejuri regularly to benefit from the recommendations and personalization that adjust based on what they’ve purchased and how frequently. The Mejuri+ membership program was launched in tandem with the mobile app—with a similar goal of increasing customer lifetime value.
I led copy and content strategy for app and membership web development, alongside all messaging for the go-to-market launch.
Launched in 2023, the Mejuri mobile app was designed to bring personalized shopping to the brand’s e-commerce ecosystem. With over 2 million annual customers, 50% of the brand’s revenue comes from repeat customers. Of those repeat buyers, 25% buy multiple items from Mejuri in a single year. The app was designed for loyal customers who shop Mejuri regularly to benefit from the recommendations and personalization that adjust based on what they’ve purchased and how frequently. The Mejuri+ membership program was launched in tandem with the mobile app—with a similar goal of increasing customer lifetime value.
I led copy and content strategy for app and membership web development, alongside all messaging for the go-to-market launch.
