Your Signature. Your Way.
Brand Campaign, CopyMejuriI
An exclusive jewelry collaboration with Jenna Lyons.
Starring award-winning journalist Noor Tagouri, storyteller Tommy Dorfman and Olympic medalist Allyson Felix.
History has often been a great source of inspiration. For much of it, signet rings have symbolized power, prestige and autonomy. For this collaboration, Mejuri launched two new signet rings, with $5 USD per unit sold going towards the Mejuri Empowerment Fund in support of women and non-binary people.
Revenue targets were beat during the first week of launch, reaching 127% of sales to plan within two days. Both products were sold out by the end of the week, with sales plans more than doubling for the 14k solid gold signet ring.
Starring award-winning journalist Noor Tagouri, storyteller Tommy Dorfman and Olympic medalist Allyson Felix.
History has often been a great source of inspiration. For much of it, signet rings have symbolized power, prestige and autonomy. For this collaboration, Mejuri launched two new signet rings, with $5 USD per unit sold going towards the Mejuri Empowerment Fund in support of women and non-binary people.
Revenue targets were beat during the first week of launch, reaching 127% of sales to plan within two days. Both products were sold out by the end of the week, with sales plans more than doubling for the 14k solid gold signet ring.
Sample OOH
Sample Social Assets
Sample Retail Assets
Sample Email Assets
Behind The Scenes Video
In the Press
- WWD (2.1M impressions): "Jenna Lyons Returns to Fashion With Jewelry Designs for Mejuri"
- PEOPLE (100M impressions): "Olympian Allyson Felix Teams Up with Mejuri for Empowering International Women's Day Campaign"
- Harper's Bazaar (12M impressions): "Jenna Lyons on Styling Jewelry, Shifting Careers, and the Biggest Lessons She's Learned"
- Sunday Times Style - Print (818K impressions): “Ring, ring”
- ELLE Canada (259K impressions): “Own Your Story with Mejuri"
- FASHION (472K impressions): "Mejuri x Jenna Lyons is the Must-Have Collab for Minimalists"
Creative Direction: Carla Poirier, Jess Brewer
Content Direction: Jess Brewer, Stephanie Ling
Art Direction: Sam Heichart, Isabella Alesci
Copywriter: Stephanie Ling, Nourhan Hesham