Steph
Ling
is a creative leader with 9+ years of experience driving growth at the intersection of brand, product, and integrated marketing. Previously, she was at Mejuri and Sid Lee.
Disrupting the jewelry industry on a global scale—and redefining luxury along the way.
Since being founded in 2015, Mejuri has turned fine jewelry into an everyday occasion. In 2022, we saw an opportunity to redefine the brand’s internal mission, while keeping the external tagline of “Fine jewelry for everyday” in mind. As the brand entered a new chapter in its creative evolution, we wanted to shift narrative towards a bolder and more modern direction—reminding Mejuri’s community that what sets the brand apart from its sea of competitors is being the first to do things differently.
Since being founded in 2015, Mejuri has turned fine jewelry into an everyday occasion. In 2022, we saw an opportunity to redefine the brand’s internal mission, while keeping the external tagline of “Fine jewelry for everyday” in mind. As the brand entered a new chapter in its creative evolution, we wanted to shift narrative towards a bolder and more modern direction—reminding Mejuri’s community that what sets the brand apart from its sea of competitors is being the first to do things differently.
