Steph
Ling
is a creative leader with 9+ years of experience driving growth at the intersection of brand, product, and integrated marketing. Previously, she was at Mejuri and Sid Lee.
Leading the evolution of a heritage jewellery brand at the forefront of sustainable innovation.
Monica Vinader’s global reputation for craftsmanship and sustainability was growing fast — but its storytelling wasn’t keeping up. As Director of Brand Narrative, my mandate was to define and articulate a cohesive brand voice that could connect its purpose, product, and people across every touchpoint.
I led a full-scale messaging transformation: from fragmented and functional to a unified voice grounded in purpose, craft, and conscience. Partnering closely with the CEO and SVP, Brand, I established the brand’s editorial foundation — clarifying its reason for being, elevating the language of modern luxury, and embedding values of sustainability, inclusivity, and provenance into every expression.
The result: a brand voice and story that honours Monica Vinader’s British design heritage while positioning it as a leader in ethical innovation—jewellery worn with purpose.
Monica Vinader’s global reputation for craftsmanship and sustainability was growing fast — but its storytelling wasn’t keeping up. As Director of Brand Narrative, my mandate was to define and articulate a cohesive brand voice that could connect its purpose, product, and people across every touchpoint.
I led a full-scale messaging transformation: from fragmented and functional to a unified voice grounded in purpose, craft, and conscience. Partnering closely with the CEO and SVP, Brand, I established the brand’s editorial foundation — clarifying its reason for being, elevating the language of modern luxury, and embedding values of sustainability, inclusivity, and provenance into every expression.
The result: a brand voice and story that honours Monica Vinader’s British design heritage while positioning it as a leader in ethical innovation—jewellery worn with purpose.
