Steph
Ling
is a creative leader with 9+ years of experience driving growth at the intersection of brand, product, and integrated marketing. Presently, she’s at Monica Vinader. Previously, she was at Mejuri and Sid Lee.
Leading the evolution of a heritage jewellery brand at the forefront of sustainable innovation.
When I joined Monica Vinader, the brand’s global reputation for craftsmanship and sustainability was growing fast — but its storytelling hadn’t caught up. My mandate was to define and articulate a cohesive brand narrative that could connect its purpose, product, and people across every touchpoint.
Overseeing global brand narrative and content strategy, I led a full-scale messaging transformation: from fragmented and functional to a unified voice grounded in purpose, craft, and conscience. Partnering closely with the founders, creative, and product teams, I established the brand’s editorial foundation — clarifying its reason for being, elevating the language of modern luxury, and embedding values of sustainability, inclusivity, and provenance into every expression.
The result: a brand voice and story that honour Monica Vinader’s British design heritage while positioning it as a leader in ethical innovation — jewellery worn with purpose.
When I joined Monica Vinader, the brand’s global reputation for craftsmanship and sustainability was growing fast — but its storytelling hadn’t caught up. My mandate was to define and articulate a cohesive brand narrative that could connect its purpose, product, and people across every touchpoint.
Overseeing global brand narrative and content strategy, I led a full-scale messaging transformation: from fragmented and functional to a unified voice grounded in purpose, craft, and conscience. Partnering closely with the founders, creative, and product teams, I established the brand’s editorial foundation — clarifying its reason for being, elevating the language of modern luxury, and embedding values of sustainability, inclusivity, and provenance into every expression.
The result: a brand voice and story that honour Monica Vinader’s British design heritage while positioning it as a leader in ethical innovation — jewellery worn with purpose.
