Steph
Ling
is a creative leader with 9+ years of experience driving growth at the intersection of brand, product, and integrated marketing. Presently, she’s at Monica Vinader. Previously, she was at Mejuri and Sid Lee.
A new, annual event reinforcing Mejuri’s stance of ‘everyday luxury’.
In 2023, Mejuri introduced a rare annual sale—‘Diamond Week’—centering on an exclusive, time-sensitive 15% off sale on all diamond jewelry. Aligned with Mejuri's core brand philosophy of empowering people to purchase fine jewelry for themselves, the sale refocuses the traditional model of gifting diamonds as a self-purchasing oportunity.
Messaging strategy doubled down on elements of surprise and self-expression, while also highlighting the range and ethical sourcing of new lab-grown diamond products.
In 2023, Mejuri introduced a rare annual sale—‘Diamond Week’—centering on an exclusive, time-sensitive 15% off sale on all diamond jewelry. Aligned with Mejuri's core brand philosophy of empowering people to purchase fine jewelry for themselves, the sale refocuses the traditional model of gifting diamonds as a self-purchasing oportunity.
Messaging strategy doubled down on elements of surprise and self-expression, while also highlighting the range and ethical sourcing of new lab-grown diamond products.
