Steph
Ling
is a creative leader with 9+ years of experience driving growth at the intersection of brand, product, and integrated marketing. Presently, she’s at Monica Vinader. Previously, she was at Mejuri and Sid Lee.
The Piercing Studio
Web Content Design & CopyMejuri
Your destination for a personalized piercing experience.
The Piercing Studio project reimagined Mejuri’s digital and physical piercing experienceacross the globe, supported by a new product launch.
With earrings being the brand’s #1 volume and revenue-driving category, generating 36% of total revenue the year prior, there was a big opportunity to capture market share by taking an industry-leading position with an innovative mechanism, use of materials and capturing the right trends. This project was an opportunity to grow customer LTV by creating an incredible in-store experience through both service and product assortment.
The Piercing Studio project reimagined Mejuri’s digital and physical piercing experienceacross the globe, supported by a new product launch.
With earrings being the brand’s #1 volume and revenue-driving category, generating 36% of total revenue the year prior, there was a big opportunity to capture market share by taking an industry-leading position with an innovative mechanism, use of materials and capturing the right trends. This project was an opportunity to grow customer LTV by creating an incredible in-store experience through both service and product assortment.
Landing Page
Launch Emails
Creative Direction: Carla Poirier
Art Direction: Sam Heichart, Isabella Alesci
Content Strategist: Stephanie Ling
Copywriter: Stephanie Ling, Nourhan Hesham