The Piercing Studio
Web Content Design & CopyMejuri
Your destination for a personalized piercing experience.
The Piercing Studio project reimagined Mejuri’s digital and physical piercing experienceacross the globe, supported by a new product launch.
With earrings being the brand’s #1 volume and revenue-driving category, generating 36% of total revenue the year prior, there was a big opportunity to capture market share by taking an industry-leading position with an innovative mechanism, use of materials and capturing the right trends. This project was an opportunity to grow customer LTV by creating an incredible in-store experience through both service and product assortment.
The Piercing Studio project reimagined Mejuri’s digital and physical piercing experienceacross the globe, supported by a new product launch.
With earrings being the brand’s #1 volume and revenue-driving category, generating 36% of total revenue the year prior, there was a big opportunity to capture market share by taking an industry-leading position with an innovative mechanism, use of materials and capturing the right trends. This project was an opportunity to grow customer LTV by creating an incredible in-store experience through both service and product assortment.
Landing Page
Launch Emails
Creative Direction: Carla Poirier
Art Direction: Sam Heichart, Isabella Alesci
Content Strategist: Stephanie Ling
Copywriter: Stephanie Ling, Nourhan Hesham