Steph
Ling
is a creative leader with 9+ years of experience driving growth at the intersection of brand, product, and integrated marketing. Previously, she was at Mejuri and Sid Lee.
For My Damn Self
Brand CampaignMejuri
Spotlighting Mejuri’s self-gifting movement through a UGC-led campaign.
The brand’s core mission has always been to flip the narrative on fine jewelry. So to celebrate of International Women’s Day, we created a brand campaign that empowered Mejuri’s community by putting them at the forefront. Because self-love is never about what you’re doing, it’s about who you’re doing it for. And the answer is simple: for my damn self.
Using only UGC, we created a 360 campaign—featuring OOH, retail, email, digital ads and a site takeover. We also designed and exclusive gift-with-purchase popsocket encouraging customers to take a selfie and share our message of self-love with the world.
The brand’s core mission has always been to flip the narrative on fine jewelry. So to celebrate of International Women’s Day, we created a brand campaign that empowered Mejuri’s community by putting them at the forefront. Because self-love is never about what you’re doing, it’s about who you’re doing it for. And the answer is simple: for my damn self.
Using only UGC, we created a 360 campaign—featuring OOH, retail, email, digital ads and a site takeover. We also designed and exclusive gift-with-purchase popsocket encouraging customers to take a selfie and share our message of self-love with the world.
Creative Direction: Justine Lançon
Art Direction: Sam Heichart
Content Direction: Stephanie Ling
Copywriter: Nourhan Hesham