Steph
Ling
is a brand and creative strategist based in Toronto. Presently, she’s leading content at Monica Vinader. Previously, she was at Mejuri and Sid Lee.
For My Damn Self
Brand CampaignMejuri
For IWD 2020, we asked our community the question: “What do I do #FORMYDAMNSELF?”
Mejuri has always believed in women celebrating themselves. So, we put our community who built this movement at the forefront of it all. Because self-love is never about what you’re doing. It’s always about who you’re doing it for. And the answer is simple: for my damn self.
Using only UGC, we created a 360 marketing campaign—featuring OOH, retail, email, digital ads and web updates. We also created a special popsocket that encouraged customers to take share a selfie as a gift-with-purchase for all orders made during a limited time.
Mejuri has always believed in women celebrating themselves. So, we put our community who built this movement at the forefront of it all. Because self-love is never about what you’re doing. It’s always about who you’re doing it for. And the answer is simple: for my damn self.
Using only UGC, we created a 360 marketing campaign—featuring OOH, retail, email, digital ads and web updates. We also created a special popsocket that encouraged customers to take share a selfie as a gift-with-purchase for all orders made during a limited time.
Hero Video
Sample Campaign Assets
Creative Direction: Justine Lançon
Art Direction: Sam Heichart
Content Direction: Stephanie Ling
Copywriter: Nourhan Hesham