Steph
Ling
is a brand and creative strategist based in Toronto. Presently, she’s leading content at Monica Vinader. Previously, she was at Mejuri and Sid Lee.
Mejuri Icons
Brand Campaign, CopyMejuri
Often imitated, never duplicated.
The Mejuri Icons campaign celebrated four signature styles that epitomize the essence of Mejuri with a 360-degree campaign featuring two iconic supermodels: Christy Turlington and Binx Walton.
Through a dedicated landing page, vast OOH media buy—including subway takeovers in New York City—VIP gifting, and various digital and retail executions, Mejuri Icons were put at front and center of the customer experience, encouraging product discovery and defensibility.
The Mejuri Icons campaign celebrated four signature styles that epitomize the essence of Mejuri with a 360-degree campaign featuring two iconic supermodels: Christy Turlington and Binx Walton.
Through a dedicated landing page, vast OOH media buy—including subway takeovers in New York City—VIP gifting, and various digital and retail executions, Mejuri Icons were put at front and center of the customer experience, encouraging product discovery and defensibility.
Landing Page
Sample OOH
Sample Digital Ad Assets
Sample Email Assets
In the Press
-
Vogue: “Talking Jewelry with Fashion Great Christy Turlington Burns” (28M impressions)
- Fashion Magazine: “Mejuri’s Fall Campaign Stars Supermodels Christy Turlington and Binx Walton” (353k impressions)
- Holr Magazine: “Mejuri Launches Icons Campaign With Christy Turlington + Binx Walton”
Creative Direction: Carla Piorier, Jess Brewer
Content Direction: Jess Brewer, Stephanie Ling
Copywriter: Stephanie Ling, Nourhan Hesham