Steph
Ling
is a creative leader with 9+ years of experience driving growth at the intersection of brand, product, and integrated marketing. Previously, she was at Mejuri and Sid Lee.
Good as Gold
Brand CampaignMejuri
Shifting seasonal storytelling from fleeting trends to enduring presence.
Fall isn’t about being back—it’s simply about being present. Mejuri has always spoken to their community using mantras of self-love. In 2020, Mejuri launched, “GOOD AS GOLD”, a seasonal refresh reflecting the duality of the brand’s core self-empowerment message—and the high-quality, handcrafted nature of its products.
Fall isn’t about being back—it’s simply about being present. Mejuri has always spoken to their community using mantras of self-love. In 2020, Mejuri launched, “GOOD AS GOLD”, a seasonal refresh reflecting the duality of the brand’s core self-empowerment message—and the high-quality, handcrafted nature of its products.
Creative Direction: Justine Lançon
Art Direction: Sam Heichert, Setareh Sarmadi
Content Direction & Copy: Stephanie Ling, Nourhan Hesham