Steph
Ling
is a brand and creative strategist based in Toronto. Presently, she’s leading content at Monica Vinader. Previously, she was at Mejuri and Sid Lee.
Good as Gold
Brand CampaignMejuri
Fall isn’t about being back—it’s simply about being present.
Mejuri has always spoken to our community using mantras of self-love. Similar to the brand’s previous messaging, the fall 2020 campaign messaging “GOOD AS GOLD” reflected self-empowerment and also the handcrafted, high-quality nature of Mejuri’s products. However, in light of everything that had occurred during the year, there was less focus on an individual mindset—you, my or I—and more focus on the notion of “we”.
Mejuri has always spoken to our community using mantras of self-love. Similar to the brand’s previous messaging, the fall 2020 campaign messaging “GOOD AS GOLD” reflected self-empowerment and also the handcrafted, high-quality nature of Mejuri’s products. However, in light of everything that had occurred during the year, there was less focus on an individual mindset—you, my or I—and more focus on the notion of “we”.
Retail Lookbook
Creative Direction: Justine Lançon
Art Direction: Sam Heichert, Setareh Sarmadi
Content Direction & Copy: Stephanie Ling, Nourhan Hesham