Steph
Ling
is a creative leader with 9+ years of experience driving growth at the intersection of brand voice, copy, and integrated marketing. Previously, she was at Mejuri, Monica Vinader, and Sid Lee.
Made in Italy
Content Strategy & CopySid Lee
2017
A digital platform to discover the Italian difference.
In 2015, the Italian Trade Commission (ITC) found Canadians were spending about $3.6 billion each year on foods with Italian-sounding names—money that Italy’s agriculture industry is missing out on.
Our team was tasked with developing a content strategy to tell the story of why “Made in Italy” matters for Canadians, continuing the ITC’s mission to get consumers to buy authentic products and reject imitators by focusing on education. A branded website featured blog posts that expand on the topics discussed in the videos, as well as recipes. The campaign also featured influencer partnerships with chefs including Alida Solomon, James Stanton, and Basillio Pesce.
In 2015, the Italian Trade Commission (ITC) found Canadians were spending about $3.6 billion each year on foods with Italian-sounding names—money that Italy’s agriculture industry is missing out on.
Our team was tasked with developing a content strategy to tell the story of why “Made in Italy” matters for Canadians, continuing the ITC’s mission to get consumers to buy authentic products and reject imitators by focusing on education. A branded website featured blog posts that expand on the topics discussed in the videos, as well as recipes. The campaign also featured influencer partnerships with chefs including Alida Solomon, James Stanton, and Basillio Pesce.
