Steph
Ling
is a creative leader with 9+ years of experience driving growth at the intersection of brand, product, and integrated marketing. Previously, she was at Mejuri and Sid Lee.
Fuel Transport
Content Strategy & CopySid Lee
2017
An upstart transport logistics company—where horsepower meets brainpower.
Although Fuel Transport’s operations and capabilities were evolving, its website and marketing language no longer reflected the scale, sophistication, or ambition of the business. The mandate was to clarify and strengthen the brand’s story while making a complex logistics offering easier to understand and navigate.
I supported a full content transformation, beginning with a comprehensive content audit and close partnership with UX and design to shape the site’s information architecture. From there, I rewrote the entire website and core marketing collateral, translating Fuel Transport’s hybrid logistics model into clear, confident, customer-first language.
The result was a unified, scalable content system that sharpened Fuel Transport’s positioning, improved usability, and better reflected its role as a modern, solutions-driven logistics partner.
Although Fuel Transport’s operations and capabilities were evolving, its website and marketing language no longer reflected the scale, sophistication, or ambition of the business. The mandate was to clarify and strengthen the brand’s story while making a complex logistics offering easier to understand and navigate.
I supported a full content transformation, beginning with a comprehensive content audit and close partnership with UX and design to shape the site’s information architecture. From there, I rewrote the entire website and core marketing collateral, translating Fuel Transport’s hybrid logistics model into clear, confident, customer-first language.
The result was a unified, scalable content system that sharpened Fuel Transport’s positioning, improved usability, and better reflected its role as a modern, solutions-driven logistics partner.
UX Content Strategy
Employee Handbook (Sample)
Client Communication (Sample)
