Steph
Ling
is a creative leader with 9+ years of experience driving growth at the intersection of brand, product, and integrated marketing. Previously, she was at Mejuri and Sid Lee.
DAZN
Content Strategy & CopySid Lee
2018
Changing the game for subscription sports streaming in Canada.
As cord-cutting reshaped how sports fans consumed live entertainment, DAZN set out to introduce a new way to watch sports in Canada—anytime, anywhere, on any device. The challenge was to clearly articulate this new value proposition and build excitement around a then-unknown streaming platform entering a crowded market.
As part of the Canadian launch, I led copy across digital-first, performance-driven campaigns, spanning programmatic social and digital advertising as well as modular email content. The work focused on simplifying the promise of live and on-demand access while emphasizing flexibility, accessibility, and fan-first viewing.
The result was a clear, compelling always-on narrative that helped position DAZN as a modern alternative to traditional sports broadcasting—and supported early adoption among Canadian sports fans.
As cord-cutting reshaped how sports fans consumed live entertainment, DAZN set out to introduce a new way to watch sports in Canada—anytime, anywhere, on any device. The challenge was to clearly articulate this new value proposition and build excitement around a then-unknown streaming platform entering a crowded market.
As part of the Canadian launch, I led copy across digital-first, performance-driven campaigns, spanning programmatic social and digital advertising as well as modular email content. The work focused on simplifying the promise of live and on-demand access while emphasizing flexibility, accessibility, and fan-first viewing.
The result was a clear, compelling always-on narrative that helped position DAZN as a modern alternative to traditional sports broadcasting—and supported early adoption among Canadian sports fans.
